1. Social Media Strategy Development

• Social Media Audit: Evaluating the client’s current social media presence and identifying strengths, weaknesses, and opportunities for improvement.
• Goal Setting: Defining clear, measurable objectives for social media, such as increasing brand awareness, driving website traffic, or boosting engagement.
• Platform Selection: Identifying the most relevant social media platforms for the client’s target audience and industry.
• Content Strategy: Developing a content plan that aligns with the client’s brand and objectives, including types of content, posting frequency, and key messaging.

2. Content Creation & Curation

• Graphic Design: Creating visually appealing graphics, images, and infographics tailored for social media platforms.
• Copywriting: Crafting engaging and on-brand captions, posts, and hashtags to accompany visuals.
• Video Production: Producing short-form videos, reels, and stories that resonate with the target audience.
• Content Calendar Management: Planning and scheduling posts in advance to ensure consistency and timely delivery across platforms.

3. Community Management

• Audience Engagement: Interacting with followers by responding to comments, messages, and mentions in a timely manner to foster community and loyalty.
• Moderation: Monitoring and managing discussions to maintain a positive and respectful environment on social media pages.
• Influencer Outreach: Identifying and engaging with influencers who align with the client’s brand for potential collaborations.

4. Social Media Advertising

• Campaign Planning: Designing targeted ad campaigns that align with the client’s goals, such as brand awareness, lead generation, or sales conversion.
• Ad Creation: Developing ad creatives, including visuals, copy, and videos optimized for each platform.
• Audience Targeting: Leveraging social media platforms’ targeting features to reach specific demographics, interests, and behaviors.
• Budget Management: Allocating and managing the advertising budget to maximize ROI.

5. Performance Monitoring & Analytics

• KPI Tracking: Monitoring key performance indicators (KPIs) such as engagement rates, follower growth, reach, impressions, and click-through rates.
• Reporting: Providing regular reports that detail social media performance, insights, and recommendations for improvement.
• A/B Testing: Conducting tests on various content formats, ad creatives, and posting times to optimize results.
• Sentiment Analysis: Analyzing audience sentiment to understand public perception of the brand.

6. Social Listening & Reputation Management

• Social Listening: Monitoring social media platforms for mentions of the brand, industry trends, and competitor activity.
• Crisis Management: Developing and executing a plan to address negative publicity or crises on social media quickly and effectively.
• Reputation Building: Proactively managing the brand’s online reputation through positive engagement and strategic content.

7. Account Setup & Optimization

• Profile Creation: Setting up social media accounts with optimized bios, profile images, and contact information.
• Platform Integration: Ensuring all social media platforms are integrated with the client’s website, CRM, and other marketing tools.
• SEO for Social Media: Optimizing profiles and posts to improve visibility in social media searches and overall discoverability.

8. Campaign Management

• Promotional Campaigns: Planning and executing time-bound campaigns, such as product launches, seasonal promotions, or events.
• Contests & Giveaways: Creating and managing contests, giveaways, and other engagement-driven activities to increase brand visibility and follower engagement.
• Cross-Promotion: Coordinating campaigns across multiple platforms to ensure a consistent and cohesive brand message.

9. Training & Consulting

• Team Training: Providing training sessions for the client’s internal team on best practices for social media management.
• Consulting Services: Offering expert advice on specific aspects of social media strategy, content creation, or crisis management.
• Workshops: Conducting workshops on topics like social media trends, analytics, and influencer marketing.

10. Influencer & Partnership Management

• Influencer Identification: Finding and vetting influencers who align with the brand’s values and target audience.
• Campaign Coordination: Managing influencer campaigns from negotiation and contract management to content approval and performance tracking.
• Partnership Opportunities: Identifying and facilitating partnerships with other brands or organizations for co-branded social media initiatives.